Omni channel Marketing Automation Strategy

First party inputs directly from prospects may guide your institutions Omni Channel strategy

Conversational engagement on web and other messaging channels renders itself well to data gathering directly from prospects.

Omnichannel communication matrix for student engagement

Automate first contact. It is important to for brands to across as responsive, automating first contacts on Text, Whatsapp or Email is a non intrusive way of informing the prospects that we are taking them seriously

Web

RCS Text

Email

Reach

Personalization

Persistance

Interactivity

Universal entry point for paid and organic traffic

Personalized outbound messages to data sources that have not explicitly consented

Multiple engagements to subscribed audience

Messages with rich interaction options to consented audience

Home

Top-of-the-funnel

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Omni-channel tech stack for admission management and direct to student audience building. Omni-channel tech stack for admission management and direct to student audience building